dryary.de: a new website for a plastic surgeon in Berlin.

Client

Dr. Yary, plastic surgeon in Berlin

Since

October 2026

What I did

Concept, design, build, WordPress, care

Status

Eight new pages live since 25 October 2026, more to follow

1. 01

   Concept and design of the new pages

   I planned and designed the pages patients read before they book, and built them on his WordPress site.

   • A home page with a video opening and a guide to the treatments
   • An overview of every treatment, sorted by area, with an A–Z search
   • Area pages for face, breast and body, and treatment pages that show each procedure step by step in drawings
   • An about page told as a scroll story, pages for women and for men, and a contact page that writes an e-mail instead of filling in a form
2. 02

   Copy and images for a medical practice

   Advertising for health care has its own rules in Germany (HWG). With them in mind I wrote the copy in his voice and chose the images.

   • No drug brand names, no superlatives
   • Still lifes instead of photos of bodies on the treatment pages, so no picture promises a result
   • Every medical statement marked for review; Dr. Yary approved each one before its page went live
3. 03

   A faster, safer WordPress

   In early October 2026 I moved the site to new hosting and restored it. Then I made it lighter and stricter.

   • Scripts the pages never used are no longer loaded, among them an unused map service
   • Compression and long caching: the new home page transfers 83 KB instead of 223 KB
   • Security headers set: securityheaders.com rates the site A+
4. 04

   Online booking

   A page of its own for booking: the calendar sits beside what patients can expect at their first appointment.

   • Every booking button on the site leads to it
   • A confirmation page follows the booking
5. 05

   Ongoing care

   After launch I keep looking after the site.

   • Updates, backups, security and uptime monitoring
   • Small changes every month
   • New treatment pages, month by month

New pages live since 25 October 2026

8

Lighthouse performance on a phone

96

Lighthouse accessibility

100

securityheaders.com

A+

Lighthouse measured on the new home page on 23 October 2026.

1. 3–4 Oct 2026Site moved to new hosting and restored
2. 19 Oct 2026The new home page online as a preview for his review
3. 23 Oct 2026WordPress made lighter: unused scripts gone, compression and caching on
4. 25 Oct 2026Eight new pages live
5. NowMore treatment pages, each going live once Dr. Yary has approved it
6. NextOngoing care, with new treatment pages month by month